DENVER -- Marlboro Friday is still reverberating. The wholesale and retail industry continues to feel negative effects from that day, April 2, 1993, when Philip Morris launched a major discount promotion for its top cigarettes and from its subsequent decision to make those cuts permanent about a year ago, said an industry panel convened at the summer convention of the American Wholesale Marketers Association here. The scars from that burn, plus the likelihood of further hits on tobacco ...
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