INDIANAPOLIS -- In an effort to broaden the reach of its frequent-shopper program, Marsh Supermarkets here has linked its Fresh IDEA program to a shopping mall-sponsored loyalty program, allowing shoppers to earn points whether they're buying lettuce or lamps. Jodi Marsh, director of community relations for the retailer, said tying Marsh's Fresh IDEA frequent-shopper program to the Mallperks program will give shoppers an incentive to shop at both Marsh supermarkets and at participating mall ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.