LONG BEACH, Calif. -- Marsh Supermarkets, Indianapolis, plans to increase in-store sampling activity this year based on positive feedback from sampling during 2004, Roy Fossum, senior vice president, merchandising, told the ninth annual Elite Team Conference here sponsored by Mass Connections. Fossum said sampling programs at Marsh were up 50% last year, "and we will double that increase this year." The goal is to have five events per weekend at larger stores, four events at average-sized ...
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