To Kallesen of Harps, branding is a key to the meals challenge -- and the success of the signature-branded Martha Harps dinner roll was the inspiration for the company's subsequent Martha's Kitchen meals program. ful chance to leverage the company's own identity. "We had to get away from the idea of a deli, and establish a brand," he said. Martha Harp is the late wife of now-retired president Don Harp. The resulting popularity of Martha's Kitchen, installed in one store last fall, has ...

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