NAME: Tim Mason TITLE: President and CEO, Tesco USA CHALLENGE: Introduce a new food concept into a crowded market. EL SEGUNDO, Calif. — Tim Mason is definitely a man to watch. In fact, most of the grocery world is likely to be watching Mason as he presides over the entry of British retailer Tesco into the competitive mix in the Western U.S. beginning later this year. Mason, 49, is president and chief executive officer of Tesco USA, whose debut is fraught with possibilities and ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.