The discounters and specialty stores have laid claim to lightbulbs as a loss-leader traffic builder. These trade channels have become category dominant with their massive aisle space stocked with big variety. For the 52-week period ended March 1, 1998, mass merchandisers captured 47% of the $1 billion plus category, and 49% of the unit volume. This was closely followed by food stores with a 43% share of dollar volume and 41% share of unit volume. Drug stores took just 10% of both dollar and ...

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