BOSTON -- A new seafood marketing campaign here is promoting nontraditional, locally caught species of fish. Force with a view to assisting the state's fishing industry, which is currently facing an economic crisis, according to a spokeswoman. "Making a Splash" began June 25 and will run until at least Oct. 30, according to Lee Larkin, spokeswoman for the task force and president of Regan Larkin Communications, the firm that created the marketing program. Cape shark, whiting, red hake, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.