The pace of change is picking up in every aspect of the consumer goods business, and packaging is no exception. Speed to market has become the new way of life for package designers. As a result, partnerships are more important than ever, requiring a full exchange of information between brand marketer and designer. "Everyone must be fully informed. There's no time for mistakes or to alter directions because there's no fat in the timetable," says Fred Mittleman, chief creative officer at ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.