In the perennial price wars between food retailers and mass merchants, selling tampons has become one of the most competitive and frustrating battlegrounds in the health and beauty care field. Supermarket HBC buyers, however, are prepared to fight and not lose what they view as their core customers, women between the ages of 24 and 54. With the expertise of military strategists, retailers have mapped out formulas and techniques for winning the tampon war, even though they are struggling to ...

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