BEVERLY HILLS, Calif. -- Fast-food giant McDonald's attributes double-digit growth in home video and distribution over the last four years in part to its controversial marketing of hit sell-through titles as premiums. In a keynote address here during the Star Power '96 Entertainment Marketing Conference, David Green, senior vice president of marketing for the Oak Brook, Ill.-based corporation, said McDonald's has been able to "create awareness and demand for video ownership unprecedented in ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.