NASHVILLE, Tenn. -- An in-depth study of consumers' purchase patterns at the meat case was released by the National Cattlemen's Beef Association at the annual Meat Marketing Conference here. For the study, which NCBA is calling the Meat Purchase Diary, panel data were submitted monthly by 3,000 households -- chosen to geographically and demographically represent the U.S. population -- and collected and analyzed during a three-year period. The study's meat-case panel data show the species ...
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