PORTLAND, Ore. (FNS) -- The move to upscale private-label products throughout the store has entered supermarkets' meat departments. Major players, including Safeway, Albertson's and Kroger, are changing their labeling and packaging, and stressing the quality of their fresh and processed meats. "Packaging of corporate brands has improved dramatically -- in some cases, it is better than the [national] brands," said Russ Wolfe, senior vice president of perishables at Topco Associates, the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.