ABC Video, Tropicana Team for BTS
here and Tropicana Products Sales, Brandenton, Fla. have teamed up on a back-to-school promotion featuring the upcoming "Schoolhouse Rock" home video releases and Tropicana Season's Best juices. The promotion features a rebate offer of up to $5, over nine million Tropicana on-pack impressions and an insert in the videos.
Beginning in September, over nine million specially-marked cartons of juice will feature the rebate certificate containing details of the offer. Tropicana will also distribute an ad slick to retailers providing them the opportunity to deliver this offer in store circulars. The rebate certificate will be inserted into the videotape packages. An on-pack sticker and a burst on all point-of-purchase materials will also alert shoppers to the offer.
Hearst, Louis Rich Hold Sweepstakes
NEW YORK -- Hearst Magazines Corporate Marketing and Sales here held an in-store promotion with Louis Rich Carving Board products for a "Family Escape" vacation sweepstakes early this month.
Shelftalkers next to Louis Rich products and racktalkers near "Good Housekeeping" magazine alerted shoppers to the promotion in over 300 Boston-area grocery stores during the first two weeks of this month. The grand prize winner will receive a trip for four for five days and four nights to the Walt Disney World Resort which will include: four round-trip airline tickets from any place in the United States, two double-occupancy rooms, four passes to Walt Disney World, breakfast and a photograph with a Disney character.
Cadbury Offers More Cartoon Premiums
STAMFORD, Conn. -- Crush and Hires, two soft drink brands from Cadbury Beverages here, have teamed up with Warner Brothers' Sylvester and Tweety for the second time with a national promotion that includes in-store displays, premium giveaways and media support.
Crush and Hires are offering Sylvester and Tweety hats, T-shirts and key chains, free with proofs of purchase, on both the 12-pack and 2-liter bottles. The promotion runs through August, with the offer expiring at the end of November.
The promotion is supported in-store by stand-up displays and pole signs. It is running nationally, as well as in Canada. Media support includes full page ads in Sports Illustrated For Kids and Nickelodeon magazine, and television spots on Nickelodeon and spot TV in major markets.
"This is our second year together," said Jeff Allard, brand manager at Crush. "Warner Brothers has been good about licensing the property and getting everything set up. That's been a pretty nice relationship to have."
