ABC Video, Tropicana Team for BTS here and Tropicana Products Sales, Brandenton, Fla. have teamed up on a back-to-school promotion featuring the upcoming "Schoolhouse Rock" home video releases and Tropicana Season's Best juices. The promotion features a rebate offer of up to $5, over nine million Tropicana on-pack impressions and an insert in the videos. Beginning in September, over nine million specially-marked cartons of juice will feature the rebate certificate containing details of the ...

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