Community Coffee Helps Schools
ity Coffee here is kicking off its seventh Community Cash for Schools fund-raising effort this month in five states where its coffee is distributed: Louisiana, Mississippi, southern Alabama, western Florida and eastern Texas. Through November, the company will donate up to 15 cents for each Universal Product Code its participating schools collect. The program includes more than 1,000 public, private and parochial elementary, middle and high schools in these five states. Most supermarket companies in the area, including Schwegmann Giant Super Market, New Orleans, voluntarily set up in-store displays to promote the program. Participation is store-driven, not chain-driven, said Lee Anne Garner, communications coordinator at Community Coffee.
Magazine Sales Reported Up 5.4%
NEW YORK -- Retail sales of magazines grew 5.4% in 1994 to more than $3.9 billion, according to a newly published survey of magazine wholesalers.
The survey, conducted by the Council for Periodical Distribution Associates here, said supermarkets remain the leading channel for magazine sales, despite a slight decrease in their market share -- from 43% in 1993 to 41.5% in 1994.
Mass merchants appear to have siphoned away that market share, gaining 1.9 percentage points from 8.8% in 1993 to 10.7% in 1994. Total magazine sales through the channel jumped 28% year-to-year, a gain that survey authors attributed to expanded displays in chains like Kmart and Wal-Mart.
Convenience stores maintained their second-place position in market share at 15% on a dollar sales increase of 2%, the survey said.
