From Sugar Free Kool-Aid to Balance Energy Bars, Kraft Foods currently has about 25 brands that are diabetic-friendly. The question is, do diabetics know about them? Kraft has an aggressive plan to make sure they do. "Consumer education is a big part of our overall strategy to show that you don't have to sacrifice good food to eat healthy," Robert Simpson, Kraft's customer marketing services manager in Texas, told SN. Northfield, Ill.-based Kraft is working on its own and with its retail ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.