Prepaid calling card companies are offering supermarkets a variety of innovative marketing ideas that can help turn an ordinary plastic card into a miniature billboard. "Calling cards are a new advertising medium," said David Redlich, marketing director at Phone Card Express, Hollywood, Fla. "They increase the propensity for customers to come into the store." Calling cards help promote supermarkets and the services they provide, according to card companies. For instance, a retailer's or ...

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