Prepaid calling card companies are offering supermarkets a variety of innovative marketing ideas that can help turn an ordinary plastic card into a miniature billboard. "Calling cards are a new advertising medium," said David Redlich, marketing director at Phone Card Express, Hollywood, Fla. "They increase the propensity for customers to come into the store." Calling cards help promote supermarkets and the services they provide, according to card companies. For instance, a retailer's or ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.