WOODBRIDGE, N.J. -- A stronger shelf appeal and longer shelf life convinced Sunshine Biscuit Co. here to switch from a clear co-extruded laminate film wrapper to a metallized laminate for its Hydrox and Vienna Fingers cookies. The new overwrap and graphics are used with 16- and 20-ounce polystyrene trays and single-serving packages of regular and fat-free cookies, the latter identified by a white background. "We are in the process of updating the look of all our packaging," said Alex ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.