BUDAPEST, Hungary (FNS) -- A new era in Hungarian food marketing began here in August with the arrival of the international retailer Metro. Metro, a German-owned, Swiss-registered company, launched its discount-store format in Hungary with the opening of two 110,000-square-foot stores here. The stores, which were developed at a cost of about $30 million (3 billion forints), stock groceries, clothing, hardware, computers and housewares. Metro plans to build 10 additional stores in Hungary, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.