Produce executives are discovering a reason to party during the weeks between Easter and Mother's Day. Cinco de Mayo -- the May 5 holiday that commemorates Mexico's defeat of the French in 1862 -- is gaining a small but growing following outside Hispanic markets, according to produce merchandisers and buyers interviewed by SN. The holiday has long been important for supermarkets that serve a Mexican consumer base. However, America's increasingly diverse ethnic base and a growing interest ...

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