SANTA MONICA, Calif. -- In a first-time partnership, MGM/ UA Home Entertainment will cross-promote the Oct. 29 sell-through repricing of "GoldenEye" with Gillette Sensor Razors. ign for the title will include a $2 million advertising buy. In the Gillette cross-promotion, consumers who buy "GoldenEye" and a Gillette Sensor Excel or Sensor razor will be eligible for a $5 mail-in rebate. MGM/UA will offer a second $5 rebate to consumers who purchase "GoldenEye" and one of 12 other MGM/UA and ...
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