SANTA MONICA, Calif. -- MGM/UA Home Video will launch its newly renamed Family Entertainment label on Aug. 31 with the release of 11 repriced titles, said George Feltenstein, senior vice president and general manager. The label will get a new logo featuring MGM's Leo the Lion and a family of cubs. The program, which has been in existence since 1988 as Family Classics, has been renamed to "re-energize the line," said Feltenstein. "These are films that are timeless in their appeal and that always will be fresh to a new generation. Hopefully, we are giving them a whole new lease on life by giving them a fresh look," said Feltenstein. Movies in the line will carry a suggested retail price of $14.95 and will be in clamshell packaging. Among the titles being repriced on Aug. 31 are "Black Stallion," "Chitty Chitty Bang Bang," and "All Dogs Go to Heaven." The company plans on doing two promotions a year based on the Family Entertainment line, said Feltenstein. "We think it has huge potential, for one reason alone, the films are excellent and they are timeless. That's the bottom line." Point-of-purchase merchandisers will help the product stand out in the retail environment, he said. "We have made them extraordinarily colorful so that they will really catch the eye. We feel they will do well everywhere they are placed," he said.
