1896 Adolphus Busch introduces Michelob as a "beer for connoisseurs." It is available only on draft. The price to wholesalers is about $8 per barrel -- much more than other Anheuser-Busch beers. is advertised in print as the "King of Draught Beer" and "America's Highest Priced Draught Beer." 1961 Michelob is available for the first time in bottles as A-B introduces the classic teardrop bottle shape. 1966 Michelob becomes available in cans. 1967 First Michelob television campaign debuts ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.