OAK BROOK, Ill. (FNS) -- Dean Foods' plastic Milk Chugs containers are accomplishing what industry advertising has not: generate growth in the overall milk category, according to the company's recent research. In markets where Chugs are sold, the total milk category is up 2.2%, compared to a category decline of 0.8% in markets without Chugs, David Rotunno, director of marketing and advertising for the dairy, told a recent meeting of the Merchandising Executives Club of Chicago. The ...
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