BERKELEY, Calif. -- The first major supermarket-supported sampling program for milk will roll out in September to approximately 1,800 Kroger, A&P, Jewel, Lucky, Supervalu and other chain stores in cooperation with the California Milk Processor Board here, creator of the Got Milk? campaign. iry-aisle displays, consumer circular inserts and other support. The promotion was pilot-tested last year in 457 supermarkets by Co-Options, Darien, Conn., the promotion agency that developed the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.