TAMPA, Fla. -- Miller Brewing Co. is using cross-docking to deliver a better beer. The Milwaukee-based brewer relies on this trendy technique in logistics to provide "optimum product freshness" and reduce product damage. For promotions and everyday business, more brand marketers like Miller are using this flow-through replenishment technique to get product on the retailer's shelves and in the consumer's hands more efficiently. Chet Willey, senior planning engineer, described Miller's ...
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