SYRACUSE, N.Y. -- Green Hills Farms here, a single-store operator noted for its innovative loyalty card program, is ready to take loyalty to the next level of targeting and rewarding its best customers that it calls diamonds. The retailer will soon install a fully integrated point-of-sale system, said Gary Hawkins, chief executive officer. Green Hills is a fourth-generation, family-owned supermarket that has continuously operated for 68 years. It has, said Hawkins, kept its small-town feel ...

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