It's a long road to loyalty. Judging from the responses to SN's questions about data mining and loyalty programs, Technology Roundtable participants felt supermarkets have a long way to go before the programs are successful and used to their fullest potential. Two of the retailers reported retrenchment, for very different reasons. Andronico's Markets, Albany, Calif., prefers to focus its resources elsewhere. "We are putting the front end in place, and we are doing other infrastructure ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.