2005 was a year of looking for, and acting on, new opportunities for selling nonfood in supermarkets. The "Multicultural Marketing" study released this year by the General Merchandise Distributors Council Educational Foundation demonstrated just how drastically the demographics of the United States are changing. Combining numbers for Hispanics, African Americans and Asians, minority buying power will increase by more than 40% from 2004 to 2009, when it will be nearly $2.5 trillion, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.