I agree with the premise of your [editorial, "A Subtle Change Bodes Well for the Industry," SN, Feb. 11, 2002, Page 8, which suggests] that young people look to [non-supermarket channels] for Center Store items such as paper goods. But more than that, supermarkets, to this day, have been "kid-unfriendly," so it's no wonder young people look for more friendly environs.
market executives: Instead of using "old fogey" focus groups, invite a group of 8- to 12-year-olds and ask them what they like. That's what mom is sure to buy. Now, we're just sending kids to Wal-Mart.