Category management and customer-loyalty programs may not be a famous mismatch like Felix and Oscar of "Odd Couple" fame. But they are different enough that the idea of linking the databases they produce in order to support more effective merchandising and promotion decisions certainly raises a few eyebrows. But industry experts insist that drawing from both information pools would bring retailers closer to truly satisfying their best customers. This goal, however, requires technology that ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.