MONTERREY, Mexico -- For H.E. Butt Grocery Co., the leap across the Rio Grande wasn't that far geographically, but it represented a cultural change unlike any the company has encountered in 75 years of operating in Texas. After opening its first store in Mexico in 1997, H-E-B has expanded its presence south of the border to 21 locations and last year opened a new distribution center that the company hopes will support its goal of opening three to four stores per year for the next three ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.