Tortillas, beverages and canned vegetables are some of the many ethnic items that have found new favor among an audience that routinely borrows products from various ethnic groups. Retailers understand that growing sales are due to the increased audience for products that might have originally been targeted to one group only. A complete marketplace can change due to immigration patterns, as Rick Fry said happened in the Los Angeles market due to the migration of Mexicans. Fry, vice ...

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