SALEM, Ore. -- When Frey's Thriftway here wanted to spread the word about its new Marketplace status, owner Phil Frey called on the little blue men from Mars -- M&M Mars, that is. According to Dale Williams, Thriftway's store director, Frey created the store's Blue M&M Grocery Giveaway after he spotted a 15-inch high, plastic M&M-man dispenser supplied by the manufacturer. "[Frey] talked to the M&M Mars rep, and they came up with getting enough of those guys so we could do ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.