CHICAGO -- M&M/Mars is using account-specific promotions with its retail partners to build business for both itself and stores, according to a company official. For instance, for last year's election and launch of the blue M&M chocolate candy color and national campaign, the Hackettstown, N.J.-based confectioner created successful promotions with the King Soopers division of Kroger in Denver, and Jewel and Dominick's in Chicago, among other chains. "We tried to bring traffic into ...
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