ENGLEWOOD CLIFFS, N.J. -- Food sampling is on the road in a mobile diner car that travels to supermarkets, among other locations, while being promoted locally by radio spots. ntly on the road with the diner cars, a radio buy and sampling program. For example, Knorr's Soup from CPC Foods here has embarked on a regional sampling program called the "Knorr's Cup Cafe" that centers around the mobile diner car. The promotion involves a trailer on wheels that has been designed to look like a ...
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