The hope is that a growing number of value-added toothpastes with higher price points could make the razor-thin-margin category more profitable for supermarkets. The influx of new toothpastes continues to pose a merchandising challenge for retailers this year. There have been 75 new item entries into the category in the first nine months of this year alone, already exceeding last year's total of 54 item introductions, according to Tom Vierhile, general manager of Marketing Intelligence ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.