Just as the proverbial rose always smells sweet, regardless of its name, retailers are making a sweet profit on international foods in the frozen aisle, regardless of how they are labeled. Some retailers call these items "ethnic frozen"; others may stock them together in an "International" section. Still others simply integrate unusual frozen dishes with similar, but more usual items. Whatever merchandising strategy is used, these products do well, retailers say. One who labels the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.