The future for convenience, better-for-you and ethnic food couldn't be better, thanks to the purchasing power of baby boomers. Since the median age for adults today is 44, the group's values are having a big effect on what is bought and sold. And since boomers account for about one-third of the U.S. population, their opinions tend to become the consensus. Bernie Rogan, spokesman for Shaw's Supermarkets, East Bridgewater, Mass., noted that older boomers have developed a strong desire to ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.