The future for convenience, better-for-you and ethnic food couldn't be better, thanks to the purchasing power of baby boomers. Since the median age for adults today is 44, the group's values are having a big effect on what is bought and sold. And since boomers account for about one-third of the U.S. population, their opinions tend to become the consensus. Bernie Rogan, spokesman for Shaw's Supermarkets, East Bridgewater, Mass., noted that older boomers have developed a strong desire to ...

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