Candy's not on her list, but she snags a Snickers bar to appease a sudden craving. Her eye then is caught by a sign proclaiming: "3 for $1." She grabs two more. How sweet it is. This scenario is being acted out more and more often lately at checkouts, as well as at end displays and in the aisles. The reason: Supermarket wholesalers and chains are doing more multiple candy programs to move more products and take advantage of the higher margins generated by the confection category. Some ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.