SEEKERS (21%) Premium-oriented, this predominantly female segment wants personal care products that deliver results. Age-defying and clinically proven products produced by a brand they trust should meet with acceptance in this segment. Fact: 55% of SEEKERS prefer to be left alone and make their own decisions when purchasing personal care products. NATURALAIRES (18%) This segment is motivated by organic and natural personal care components. They are not price-driven and they lean toward ...

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