More new analgesics products are on the horizon. However, retailers will wait and see if these introductions can stimulate category sales or prove to be a headache for retailers who must find room on their already overcrowded shelves. In the children's analgesics, a growth segment for some retailers, Whitehall-Robins, Madison, N.J., is about to launch the first Advil for children in liquid suspension form. That product is pending Food and Drug Administration approval and could be on the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.