BUFFALO, N.Y. -- The giant sucking noise now emanating from upstate New York could be the sound of millions of coupons being removed from area markets by more brand marketers. Or it may be the collective sigh of relief by major area retailers who see an imminent respite from the costly trap of triple-coupon redemption. Following the lead set by Procter & Gamble in February, when it initiated what is generally called the "zero coupon" test, the Clorox Co., Oakland, Calif., said it would ...

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