Consumers are making fewer stops at the breakfast table on their way out the door each morning, so retailers and manufacturers are thinking up new ways to make the meal a portable convenience. Food bars, cereal in single-serve pouches, and handheld frozen sandwiches are among the items designed to encourage consumers to eat in the morning, regardless of their ability to stop and sit down. "Manufacturers are doing everything possible to make it easier for consumers to eat breakfast," said ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.