BRONX, N.Y. -- Morton Williams Associated Supermarkets here has launched a series of image ads that spotlight its new identity as a provider of chef-prepared foods. The full-page ads, the first the urban retailer has ever run, are appearing in the food section of The New York Times on nine consecutive Wednesdays. "What we're doing -- our new identity -- represents the culmination of what our family has been involved in over the last 50 years. And what better way to tell people about it ...

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