There are no guarantees when it comes to new-product success. After all, the market is flooded with tens of thousands of new products each year, yet estimates say that just about 20% will survive. But marketers who go through the right steps in consumer research and market insight can put the odds in their favor. Market research is a critical part of launching a new product because it can help consumer packaged goods manufacturers find out if there's a market for their product and how it ...

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