Food retailers have an opportunity to trade up consumers to slightly higher-priced premium merchandise, a new SN survey indicates. The Fairchild Branding Survey, conducted by the NPD Group, Port Washington, N.Y., exclusively for Fairchild Publications, SN's parent company and a division of CondT Nast Publications, showed a willingness across a broad spectrum of food shoppers regardless of gender, age and income to spend "a little more" for premium brands. Consumers were asked if they were ...

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