NEW YORK -- The Magazine Publishers of America here and its Retail Advisory Council have appointed the Allen Levis Organization, Northfield, Ill., to aid their efforts in boosting magazine sales. The council appointed the Levis consulting firm at its Sept. 30 meeting here to coordinate task forces on logistics, best practices and communications. "We felt it was very important to have an objective group move this council along and get the message across that this is a very dynamic and ...

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