INDIANAPOLIS -- Mr. D's Food Markets here plans to increase its card-based transactions significantly by early 1998 following the upgrade of its frequent-shopper program next month. Mr. D's expects the upgrade of its customer loyalty program to increase its card-based transactions by at least 10%. "Currently, we are seeing our customer card transactions steady in the mid-50% range," said Mark Dietel, president of Mr. D's. "We are hoping to see that number increase to at least 65% by the ...
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