INDIANAPOLIS -- Mr. D's Food Markets here plans to increase its card-based transactions significantly by early 1998 following the upgrade of its frequent-shopper program next month. Mr. D's expects the upgrade of its customer loyalty program to increase its card-based transactions by at least 10%. "Currently, we are seeing our customer card transactions steady in the mid-50% range," said Mark Dietel, president of Mr. D's. "We are hoping to see that number increase to at least 65% by the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.