FORT WORTH, Texas -- After nearly 30 years, Mrs. Renfro's line of gourmet salsas, relishes, nacho cheese and peppers is getting a fresh new look that the company thinks will strengthen shelf presence and spur consumer impulse buying. Fourteen of 25 items will display the new look: Green Salsa, Habanero Salsa, Black Bean Salsa, Roasted Salsa, Peach Salsa, Chipotle Corn Salsa, Mild, Medium and Hot Salsa, Hot Chow Chow, Mild Chow Chow, Nacho Cheese Sauce, Nacho Sliced Jalapeno Peppers and Whole Jalapeno Peppers.
Dawn Diamond of The Douglas Group, incorporating illustrations by Andy Dearwater. Labels were printed in Fort Worth by the Ft. Dearborn Company, headquartered in Niles, Ill. The new glass and closures were provided by Ryco Packaging Corporation of Omaha, Neb., and supplied through Vitro Packaging, Inc., in Dallas and Schmalbach-Lubeca White Cap, Inc., in Downers Grove, Ill., respectively.
