NARMS [National Association for Retail Merchandising Services] members read closely and with great interest SN's feature on retail execution ["Redefining Roles," Oct. 22, 2001, Page 12]. The article did a good job of outlining the quandary sales and marketing agencies face with respect to maintaining effective store conditions. on becomes how to complete this important work in an efficient and productive manner? Our membership is comprised of sales and marketing agencies, manufacturers and ...

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